Link Campaigns – Not Just for SEO Any More!
Quick, what do you think of when you hear a marketer talk about links, linking and backlinks? Search engine optimization, right?
Indeed, most people know that links are good for SEO purposes. But you should also seek to get your content and links on as many other related sites as possible for branding purposes. The more your name, links or products appear on other peoples’ sites, the more likely it is your prospects will perceive you as a niche expert.
Here are five ways to get your name, links and content on other sites:
1. Submit articles to article directories. Write articles on your area of expertise and submit them to places like EzineArticles.com and IdeaMarketers.com. You should also submit them directly to bloggers and newsletter publishers who need content.
2. Build blogs and pages on social media sites. You can create articles and niche blogs on sites like Blogger.com, LiveJournal.com, Facebook.com, Twitter.com and other social media or content sites. Establishing a presence on the social media sites will also put you in contact with your prospects.
3. Do content swaps with other marketers in your niche. Many marketers just swap links. But you can do better than that by swapping content such as blog posts, articles or even reports or ebooks (that you can giveaway to your respective visitors).
4. Submit videos to YouTube and other video sharing sites. Everyone who is anyone in their niche is on YouTube – and you should be too.
5. Create Hubs and Lenses on your niche topic. Finally, you can also get links, expert-level status and recognition by creating Squidoo.com Lenses and HubPages.com Hubs in your area of expertise. Be sure to use the social aspects of the site so that you get more people rating your page (which in turn leads to more internal traffic).
Using the five tactics you just discovered is the first step in blanketing your niche and establishing yourself as one of the niche gurus. To get your hands on the complete strategy – and to discover the secrets of total niche domination – discover the Niche Expert Secrets!
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