How to Dominate Your Niche Using Audio Interviews

How to Dominate Your Niche Using Audio Interviews

If you’re new to a niche, you can easily get name recognition and build credibility is to associate yourself with other experts in your niche. One way to do that is by securing endorsements from the “big players” in your niche. Another way to do it is by creating products with these experts.

Now, many marketers who seek to create products with the gurus in their niche will do things like workshops, teleseminar calls or interviews. And while these co-created products DO elevate your status in the niche by associating you with an expert, there’s a problem. Namely, rarely do they demonstrate YOUR expertise.

See, if you’re interviewing an expert in the niche, you get the benefit of your name being associated with that expert. But since you’re the one asking the questions, it positions your guest as the expert and you merely as the person who asks the questions.

These sorts of interviews benefit both of you and the other marketer. But you’ll also want to make sure that you create and distribute audio interviews where YOU are the expert. It’s a proven way of demonstrating your expertise.

Now, if you’re new to the niche, you won’t exactly have joint venture partners flooding your inbox with interview requests. That’s ok. You can create your own opportunities like this:

* Swap interview roles with a JV partner. When you ask someone if you can interview him, include a request that he return the favor and interview you. You can promote it as a two-part teleseminar series.

* Offer yourself for interviews with affiliates. If you have your own product and an affiliate program, then let your affiliates know you’d be happy to do an audio interview. They can include their affiliate link at the end of the interview, and do as they please with the product. You get the exposure as well as the chance to position yourself as an expert.

* Solicit talk radio interviews. Simply contact talk radio producers, let them know how they’d benefit by you appearing on their program, and offer to be a guest. Then link to the interview on your site.

* Ask a friend to interview you. Your interviewer doesn’t need to be a talk radio host or other expert. You can have a friend interview you, and then post the interview on the site.

Right about now you’re mind is getting revved up as you consider the possibilities. But this is just one small tactic of an overall niche domination strategy. You can discover the secrets of positioning yourself as a niche guru at Niche Expert Secrets.

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