Blogging for backlinks is a tried and proven method to get quality backlinks that have good value in the search engines. One of the unique qualities of Wordpress.com blogs for this purpose is the ability to create “static” pages that can act like standalone websites which develop stable Page Rank over time. Another benefit of Wordpress is that the tags or keywords that you identify for each post you make are not disallowed by the search engines.
Blogger.com blogs all have a robots.txt file that disallows search engine spiders from crawling the tags or keywords fields. This is to prevent duplicate content from clogging the Google search results for a given set of keywords. While this has value for those doing searches, it can hamper your placement in the SERP’s if you didn’t use those keywords well in the title and text of your post. Wordpress blogs don’t suffer this limitation.
Wordpress.com also has an impressive Page Rank of 9 for the main page. Individual blogs don’t usually share this very high rating, but their “tags” page has a Page Rank of 8. Each tag has its own page with its own Page Rank. By carefully examining these tag pages, you can benefit from getting a high Page Rank for specific keywords that point to your business or the Slave pages that support it.
By tying in your Wordpress blog to blog tracking services like Technorati and MyBlogLog which index and track social media tags, you also increase the value of your posts, keywords and backlinks. There are special services available at these sites for Wordpress blogs that are hosted on your own server, rather than at Wordpress.com.
The newer a Wordpress blog is, the slower its posts will appear in the search engines. This means that for backlink purposes, a new Wordpress blog could use some help from a stronger Slave page or blog that has some authority. A “seasoned” Wordpress blog that has been up for a while can get new posts indexed and ranked within minutes of posting them. Keep this in mind when you choose to create fast backlinks for your Master and Slave pages.
The ultimate value of a Wordpress blog comes with the passage of time. The longer a Wordpress blog has been in existence (and the more posts it has accumulated over time), the better and faster new posts will be ranked in the search engines. Like most other Web media, a natural growth in the amount of content for your blog is best. Putting a bunch of posts up at the same time is unnatural and will hamper the ranking of your blog overall.
Wordpress.com blogs are a good investment of your time, especially since they are free to use. While they only allow one affiliate link per blog, using them for backlinking purposes is an excellent way to boost the value of your other Web pages, both Slave and Master.
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