Your No. 1 Resource For Internet Marketing Materials!

One of the most important things you can do to make more money in your business is learn the POWER of presenting the true VALUE of your offer.

Let me show you what I mean. StomperNet has released another case study video from one of their FormulaFive clients. Meet Cheryl Antier.

https://stompernet.infusionsoft.com/go/F5RCS1/kissakim

Cheryl spent some time really detailing the VALUE of her services, and going into deep detail about what’s included with her offerings, as well as how she stacks up against her competition.

“It just did one of those little paradigm shifts, and my frame of reference has changed. And the thing I can’t believe is that this is only the first module. I mean, I can’t wait for the rest of them…”

She didn’t make a new product, she didn’t make a new website, or create a new ad. All she did was change the way she talked about her existing business to focus on the VALUE.

The first client she showed her new pitch to is down for an EASY $10,000 in business for her!

Check out her case study here:

https://stompernet.infusionsoft.com/go/F5RCS1/kissakim

“I think you probably made me $7000 with this course just right now. I’m figuring that I’ll easily add $150,000 this year. Instead of only taking 6 weeks vacation in the summer, we’ll maybe take 8.”

Way to go, Cheryl! I hope you’ll watch her case study and get the same take away I did. I’m going to do what she did and make my value list today.

You should too!

Peter

P.S. If you want to know more about the FormulaFive course that Cheryl talks about, StomperNet will be re-releasing it soon. If you want to, you can opt-in to the “early bird” list on that page – but if you just want to see what Cheryl did in the video, you can watch that for free:

https://stompernet.infusionsoft.com/go/F5RCS1/kissakim

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Link Campaigns – Not Just for SEO Any More!

Quick, what do you think of when you hear a marketer talk about links, linking and backlinks? Search engine optimization, right?

Indeed, most people know that links are good for SEO purposes. But you should also seek to get your content and links on as many other related sites as possible for branding purposes. The more your name, links or products appear on other peoples’ sites, the more likely it is your prospects will perceive you as a niche expert.

Here are five ways to get your name, links and content on other sites:

1. Submit articles to article directories. Write articles on your area of expertise and submit them to places like EzineArticles.com and IdeaMarketers.com. You should also submit them directly to bloggers and newsletter publishers who need content.

2. Build blogs and pages on social media sites. You can create articles and niche blogs on sites like Blogger.com, LiveJournal.com, Facebook.com, Twitter.com and other social media or content sites. Establishing a presence on the social media sites will also put you in contact with your prospects.

3. Do content swaps with other marketers in your niche. Many marketers just swap links. But you can do better than that by swapping content such as blog posts, articles or even reports or ebooks (that you can giveaway to your respective visitors).

4. Submit videos to YouTube and other video sharing sites. Everyone who is anyone in their niche is on YouTube – and you should be too.

5. Create Hubs and Lenses on your niche topic. Finally, you can also get links, expert-level status and recognition by creating Squidoo.com Lenses and HubPages.com Hubs in your area of expertise. Be sure to use the social aspects of the site so that you get more people rating your page (which in turn leads to more internal traffic).

Using the five tactics you just discovered is the first step in blanketing your niche and establishing yourself as one of the niche gurus. To get your hands on the complete strategy – and to discover the secrets of total niche domination – discover the Niche Expert Secrets!

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The Quick and Easy Way to Instantly Position Yourself as an Expert in ANY Niche, Part 3

If you’ve read Part 1 and 2 of this article series, then you already know that publishing a physical book means people will view you as an authority in your niche. And that means more customers, sales and money.

If you self-published your physical book, then you already know you’re in charge of marketing your product. But here’s a dirty little secret: Even the big publishers don’t do much to market most books. And that means that you’ll need to jump into action to move books off the shelves.

You can market your book just as you’d market any other product. But if you want to do something to really make your book – and you – stand out, then you’ll need to get on the bestseller lists. Doing so will get the attention of media, other publishers, potential partners with lucrative opportunities and LOTS of customers.

Here’s the best way to land on the bestseller charts: Get a rush of sales on Amazon.com in one day.

Now, this sort of stunt requires careful planning. You need to get your book listed on Amazon.com, and then officially launch it by pouring all your marketing efforts into one day. And one of the most important pieces of this strategy is to pull together a group of joint venture partners who’ll “bribe” their lists to buy your book on launch day.

Here’s how it works…

* You pull your JV partners together and ask them to contribute a free gift to anyone who buys your book on launch day.

* Everyone spends the week or ten days before launch day building anticipation for both the book and the massive amount of free bonus gifts.

* On launch day, you and all your JV partners email your lists and post to your blogs about the book launch. Anyone who buys the book from Amazon.com within 24 hours will get the bonus package of products absolutely free.

* And then you watch your book shoot to the top of the Amazon bestseller list! (Later, you can turn this feat into media interviews and other publicity, publishing contracts, backend sales and more!)

It takes some time to set up, but the actual execution is fairly simple – and the results are massive and rewarding! But this is just one small tactic in the savvy marketer’s toolkit. To get your hands on a complete strategy that will show you how to establish yourself as an expert to get even more customers, sales and money, click here!

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The Quick and Easy Way to Instantly Position Yourself as an Expert in ANY Niche, Part 2

Fact: Getting a big publishing house to put your nonfiction book in print instantly establishes you as an expert in your niche. And you can leverage this instant celebrity to create more opportunities, get more customers and flood your bank account with cash.

But here’s the problem: Not everyone can get a book into print. Every big publisher has a huge pile of manuscripts and query letters sitting on his desk. He probably won’t get a chance to read all of them (at least not in detail). And just a tiny fraction of them will actually go into print.

So what now? Do you give up on trying to publish a physical book? Not a chance…

You see, self-publishing services and “print on demand” companies like Lulu.com have sprung up to serve those who want to publish and sell a physical (rather than downloadable) book.

Sure, in certain snobby circles you might not get much respect for self publishing a book. But guess what? Most people probably can’t tell the difference between a book they buy on Amazon that’s self-published versus one that’s published by a big publishing house (or they just don’t care). And that means a self-published book shoots you to “expert” status just as fast as a traditionally published book.

Best of all, it’s dead simple to get your book into print. All you have to do is go to Lulu.com, open a free account, and then follow their instructions for formatting and uploading your book. You can even use their free cover templates to help you create your cover.

Next, you’ll need to purchase one of their publishing packages if you want to sell your book in a traditional bookstore (either locally or online like at Amazon.com). That’s because you need an ISBN bar code in order to land on the book distribution lists. Lulu will help you with all of this.

Your final step is to create a sales page for your book and a page about you. Once you’ve done that, you can start promoting your book. The more books you sell, the more likely it is you’ll catch a publisher’s (or agent’s) eyes. And that could lead to a publishing contract – and that means instant respect!

Now, just one way to establish yourself as an expert in your niche. Check Niche Expert Secrets to get your hands on a complete niche-domination strategy!

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Value Is King

In a time when every penny counts, businesses have to work a little harder to attract loyal customers. It may be that you offer the highest-quality product, but your customers are flocking to your competitor because they offer the best value. That’s because value isn’t just about quality if that quality comes at too high a price. Value is a balance of price, product quality, and the benefits of the purchase. So, while you are thinking that making the best product will sell in a down economy, it might or it might not. It all depends on the way you’ve marketed that product to exemplify the best versus the cost.

Perceived Value

Nothing on the marketplace has an intrinsic value that can’t be influenced by good marketing practices. The idea is to understand your customer base and solve some problem that they need addressed. If you can do that, you are creating value in terms of benefits. If your solution is way over and above what they expected, the perceived value may increase, depending on the cost. If you are able to provide exceptional quality products at a reduced cost, you are providing a very high-value offer. But, even then, quality is subjective, in many cases, and that can also be influenced to create more demand.

A Good Place To Start

Infoproducts are a great way to provide high-quality, low-cost offers that demonstrate a high-perceived value. The reason for this is that it takes very little time and money to create infoproducts, and through the magic of the Internet, they can be duplicated and delivered endlessly. So, the manufacturing cost is quite low, and thus, you can bundle many infoproducts into one offer to create high-value packages without any additional costs on your part. And, you can also deliver them instantly over the Internet, something that triggers instant satisfaction with your customers.

Some Products Suited To The Internet More Than Others

While you can market anything you want over the Internet, some market niches lend themselves well to this media. If you can provide high quality, low cost, and quick delivery, then the Internet can be a great boon in down times. Just focus on products and services where you can manipulate the perceived value so that demand can remain constant or even increase during tough times. On the Internet, for the next few years at least, value is king and a key strategy for Internet and offline marketing too.

Conquer the Tough Times?

Then your really need to read and study our ebook “Success During Tough Times Series 1″. Don’t let the Recession take you and your company down! Fight and Conquer. Learn strategies to apply and give your sales a big boost!

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A few minutes ago, I received a personal message from John Delavera.

It hit me, so I would like to share this with you.

In a hurry? Please then click here: Delaverian Marketing

Today I saw a promotion for another super secret “system”
that promises instant sales – in the first 24 hours actually.
I downloaded the free report, curious to see if there is
something FRESH there…

While I read nothing new (again) related to that magic
“system,” I cannot avoid mentioning the following for the
report that features a “success story” of a single mom.

It IS true that if you ACT, you will get results.
It is NOT true, that systems generate results for you.

It IS true that if you create something every day, you
will get more results. It is NOT true that systems can
create that “something” for you.

It IS true that only a small % of marketers (less than 5%)
generates 5, 6 or even 7 figures per month.

It IS true that you may NOT needed to become a Guru…
for $1,000 or say up to $5,000 per month MAY allow you
to fulfill your personal dreams.

It is NOT true that the “Internet Marketing’s Sky” has a limit.
That means: if you are OK with $5K that’s perfect. If you
want to make $50,000 every month, that’s OK too….

…but…

It IS true that those people earning 5,6, or 7 figures per
month are not SOLO marketers. A team exists behind and
works day and night… To be precise: the more money you
make the more people your team has. I like that because
especially for me it turns too:

“The more money you make, the more people you can share
your wealth with.”

Thus the need of having teams to support your vision is
not only a critical factor for your success, but you can
also make it to work as a happiness factor for your
people being added to the team…

It IS true that the more you LEVERAGE your actions
the more money you can make.

As it is true that robots cannot generate ideas for you.

Where are we ending up???

I am asking this question to myself too, because in about
a week I shall come to tell you that MY SYSTEM is the ONE
and ONLY 1 you need in order to succeed online….

So… the question is…
…”how come John?”

I had been asking that question too for years…
I did not want to offer a course that could make another
“John” to email his people, saying that there was “nothing new there…”

Since I am DOING it now… there must be a GOOD reason, right?

There is indeed… and I’ll try to explain why:

I was not good in Chemistry but I do remember an experiment.

The teacher had 3 tubes in front of him.
Each tube had a white liquid inside.

The teacher was getting another tube with another white
liquid inside, adding 1 drop of it to EACH of the 3 tubes.

I remember it because it was like magic.

The first tube’s liquid became blue.
The second tube’s liquid became red.
The third tube’s liquid became green.

“Wow!” all students said…
“How is that happening!!!???”

And the teacher’s answer was this:

“It happens because this white liquid I have
in the tube in my hands is called… catalyst.”

Amazing nature..!

So the “catalyst” turns 1 white liquid to red,
another one to blue and another one to green.

Time to think now.

We had been talking about this many times in the past:

If 1 uses the SAME SYSTEM that some other 1000s of
people USE too and that 1 has the SAME results with the
results generated by those 1000s of other people too….

…and if that system was an Internet Marketing product
or course, or name it anything, that promised you instant
riches…

…would that mean that EVERYBODY would become millionaires?

It’d be nice eh?

Unfortunately it is an utopia…

THINK: all everybody should do then would be to get
that Super Course, and become millionaires…

Imagine the consequences…

THE SAME RESULTS would make people happy
THE SAME INSTANT WAY.

How nice!:)

THAT’S what MOST marketers SELL:
That Utopian Dream.

Think about it…

- a secretary would have the same results
- a professor would get the same results
- a carpet cleaner would get the same results
- a pizza boy: the same…

Just by following the Steps of 1 Course!!!

It IS a Dream.

Practically speaking: a naive dream, for many reasons.

A professor should generate BETTER results than the
secretary or than the carpet cleaner.

Do not take that as an offense if you are a secretary
or a carpet cleaner. That’s perfectly OK. But YOU DO
know that the professor is a bit more educated than
you – at least on an academic level.

Can you see how the logic changes now??

Even if THAT Utopian System existed, it’d allow
people to generate NOT THE SAME RESULTS but instead:
DIFFERENT results to people depending on THEIR talents,
education, knowledge and idiosyncrasy – to name some
factors.

For example: A professor that is not a “social” person
should make LESS money with that “Utopian Course” than
the money made by another professor more sociable…

Why?

Because the social professor could for example LEVERAGE
his efforts by attending seminars, thus knowing more people
both prospective customers and also prospective partners.

That’s Simple Logic in action, right?

Like the “catalyst” that “Utopian Course” would make
professor A’s life happy and professor B’s life happier.
(IF money was used as metrics of happiness.)

The only “problem” we have here is that the “Utopian”
course we’re using in our story promised this:

Instant results, the Same Results for EVERYBODY.

THAT statement by itself puts limits.

The “same” results means you can go from 1 to 10,
not from 1 to 100 OR from 1 to 1000 and not with
chances to reach 1,000,000…

If we had to apply that simple logic to our story
the Utopian Course should have to redefine itself
like this:

“A course that brings different but instant results
depending on WHO you are and WHAT you CAN do in this
life better than others.”

Makes much better sense…

The only “gray” area is the phrase “instant results.”

There is NO metrics for that expression…
Since results ARE DEPENDED “on WHO you are
and WHAT you CAN do in this life better than others”
then again results WOULD DIFFER… thus professor
A may had the promised results coming in 12 hours, while
the pizza boy may need 120 hours instead.

Simple Logic again.

Can you spot the discrepancies though???

- A professor CAN have instant results.
- A pizza boy CAN have instant results.
- A professor WILL have better results than the pizza boy.
- A professor WILL have better results than the pizza boy – sooner.

Bad news for the pizza boy then…

If the Magic Utopian product promised results in 24 hours then…
…when pizza boy’s results WILL come????

Because his results will come a bit later than the
professor’s results anyway….

…but then again, the results would NOT be the same
because the professor SHOULD have BETTER results than
the ones promised by the Magic Utopian course itself…

The pizza boy would feel frustrated indeed…

I am not playing with your mind.

I am just trying to explain logical things here.

I could just tell you:

There is NO course that can bring INSTANT results to EVERYBODY.
There is NO course that can bring the SAME results TO EVERYBODY.

After all the above, can you now accept that statement?

If yes, can you now see how “naive” those promises for
instant success and same results look like?

THOSE promises DO play with your mind indeed.

How?

They “satisfy” the lazy person inside you OR the dreamer
OR your enthusiastic character… or “your last hope”
for “instant profits” that CAN JUSTIFY the order of that
product better than playing the same money in Lotto.

Sellers online KNOW that hopes sell.
Sellers online sell the SAME hopes.

The PACKAGING and the ANGLE differ.

The anti-social professor marketer may offer you PDF files only.
The social professor marketer will add his cool videos too with
his friends talking about his magic course…

Simple logic again.

However THAT SIMPLE LOGIC is NOT used when evaluating
sales of “hopes….” because YOUR INNER SELF DOES NOT
want to THINK THAT WAY.

When you are in a position where you have spent 1000s
of dollars, have tested countless money making ways,
and have mortgages and/or loans or credit cards to
be paid in 2-3 days… and a husband that cannot share
your vision… then YOU WILL BUY the “hope” indeed…
You will BUY that “Utopian Course” because your
EMOTIONAL BRAIN will put Simple Logic aside, thus
allowing the “mental drug” of the ILLUSION initiated
by the marketer through his sales letter to satisfy your soul.

You may now expect to tell me that…

“my course won’t be an Utopian one… ”
“my course won’t give you false promises… ”

etc.
etc.

That’s what Simple Logic commands you to THINK )

“It’s logical.”

The answer will surprise you.

My course differs because it operates like the CATALYST.

Mary would get red results in X days.
Peter van Veen could get blue results in Y days.

The Delaverian Marketing Course differs because…
…it does not FOCUS on “STEP 1, 2, 3 …N”-like Plans
but instead, it focuses FIRST on YOU:

Believe it or not, the Delaverian Marketing Course
FIRST helps you to FIND WHO YOU ARE and then WHAT
you can and what YOU CANNOT do in this market, and
THEN teaches you how to ACT accordingly.

That is why results CAN be instant but not the same
with everyone else’s results.

Because YOU Peter van Veen are a UNIQUE person
and the results depend on WHO you care and
WHAT you CAN and CANNOT do.

That is the first level of the course.

The second level teaches you how to establish your
“territory” online in such a way so to be able to
serve the MASS effectively.

I am not talking about 1, 2 or 100 customers.
The SYSTEM you must establish must be able to
serve THOUSANDS of customers for the following
reason that is explained by Simple Logic – again:

You cannot expect to reach success
if you CHANGE SYSTEMS you establish online
like T-shirts…

It makes sense, right?

So it’s wise to do it right, right from the beginning.

Next I am telling you what to sell and how to create
your network of money trees.

And money comes.

It’s THAT simple and that is not a promise, but the
facts instead. You will see people explaining to you
how their MIND changed after they passed those 2 levels.

As for the 3rd and last (highest) level….

Well..

That’s the key.

That’s the key to unlock riches after and only if
you prove to yourself that you ARE an OPEN MIND
indeed…

The third level HAS NEVER BEEN TOUCHED in the past
by ANY other marketer. I touched it the TURBO WAY.
And I explain everything to you.

After having passed the third level you will be
able to SPOT all the “Utopian” promises in SECONDS.

BUT… you will ALSO be able to CREATE similar
Utopian promises…

OR if you are like me, you will use the knowledge
in order to HELP people distinguish what is bad
and what is good online, and furthermore offer only
what ALLOWS people to reach their dreams faster and
more effectively.

The third level is not related to the “centralization,”
“automation” of your business, etc… Those are concepts
you will master through the previous 2 levels.

The third level talks about the BRAIN of people.

It tells you how to READ that brain… how to influence
that brain. It INTRODUCES YOU to the “BRAIN OF THE MASS.”

The better you will UNDERSTAND how the “Brain Of The Mass”
works, the better results you will have and the fastest too.

The final result will be that through the Delaverian
Course, you will first master Internet Marketing, and then
will be challenged to train your mind in a way that will allow
you to transform your status from a successful IMer to a
wise “OMer.” (when you reach the 3rd level you will
see what that means.)

Stay tuned.
Have your mind Open and
Enjoy the Journey.

John Delavera

Delaverian Marketing

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The Quick and Easy Way to Instantly Position Yourself as an Expert in ANY Niche, Part 1

You’re at a party. Someone asks you what you do. You say, “I sell ebooks online.”

Silence. Blank stares. Maybe a few follow-up questions from brave people. But even if you explain what you do, they probably won’t even remember you the next day.

The next time you have to engage in small talk with people you don’t know, try this: Tell them you’re an author.

“Wow,” they’ll say, “Did you write anything I’d know about?” And they’ll be dually impressed. They might even tell their friends they met an author at a party.

That’s because people have a tendency to automatically respect authors. When you say you’re an author, you get instant credibility and are pegged as an expert. People assume you’re smart and an authority on the subject. Your prospects are no different, which is why you should get a book into print if you want to establish yourself as an expert in your niche.

There are two ways to get your book into print:

1. Self publish your book. The most common way to do this is to use a print-on-demand publisher who’s set up to print one book and ship it to your buyer (or print a hundred copies if you want to sell them locally).

2. Get published. There are plenty of publishing houses to choose from, although some of them are barely a step above vanity publishers. If you want to get pegged with the expert label, then you’ll need to get published with a well-known publisher.

Fortunately, it’s a little easier to get a nonfiction book published (as opposed to trying to be the next J.K. Rowling or Steven King). But this doesn’t mean it’s a walk in the park. You’ll need to:

* Research publishers to put together a list of those who are good fits for your subject.

* Create a query (proposal) that lets publishers know why your book will sell, and why you’re the best one to write it. In some cases, your preferred publisher may only accept submissions from agents, in which case you’ll need to get an agent first.

—–
TIP: In some cases, self-publishing a book shows publishers that your book is popular, which can help you land a publishing contract.
—–

Naturally, this is just one way to establish yourself as an expert in your niche. There are plenty of other tactics you can use – some of which will give you expert level status almost instantly! click here to get your hands on the complete strategy…

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Repair Services Are Big Business In A Down Economy!

In a recession, people want to make the most of what they got, so they seek to repair more than replace their possessions. You can see that trend in people holding on to their cars for longer periods of time, buying clothing with classic lines and better longevity, and lining up at shoe and tailor shops to get that last bit of wear out of their goods. As money becomes tighter, it makes more sense to repair rather than to replace, and the lower cost of repair can also free up money for other purchases.

How Some Businesses Are Cashing In On This Trend

Some businesses realize that consumers will opt to repair or recycle before buying, as they feel their pocketbooks being squeezed. But, there is a solution for those companies that can figure out how to recycle and provide an upgrade at the same time. Some cell phone companies, for instance, might offer a trade back program that provides a discount to the person upgrading to another phone. The old phones are recycled for materials or refurbished and sold again. This provides several streams of income and a viable marketing strategy in a down economy.

Don’t Own A Shoe Repair Shop?

It doesn’t matter what business you are in, there are ways to use the old saying “reduce, reuse, recycle” to help the consumer get the most from their products or services while paying minimal amounts to upgrade. Anything that reduces the maintenance costs of an item is going to save customers money. So, the benefits of items that save customers due to lower maintenance costs can be a real selling point for upgrades. Can a product or service you sell be reused and for how long? Do consumers have the option to recycle once a product has met its lifetime usage? Any of these options can help you take advantage of the “repair” craze hitting the consumer’s mindset.

Trading Up By Downsizing

Less is more is going to be the new mantra. If your customer can’t afford to replace an entire item, but still wants the purchase, can you make your products and services available in smaller, more affordable doses? This even works for payment plans where people may want to purchase, but need layaway plans in a tight credit market. By making smaller payments over a longer period of time, the consumer still has the option to upgrade, but in manageable chunks.

Conquer the Tough Times?

Then your really need to read and study our ebook “Success During Tough Times Series 1″. Don’t let the Recession take you and your company down! Fight and Conquer. Learn strategies to apply and give your sales a big boost!

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